We create effective strategies, powerful identities, seamless interactions, and memorable experiences to connect people to brands and organizations. Whether a company is evolving or new to the industry, we work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.
We combine classic brand strategy and account planning with digital strategy, data and user research to find a brand’s true capability. Then we turn this capability into content, products, services, and campaigns, creating and defining experiences that users love.
Brands today need to recognize their customers as users, not passive consumers of media. Swifty has extended the traditional framework.